How to Choose Promotional Bags
A bag is a walking billboard. Every time someone carries it to the store, the gym or the office, your logo goes along for the ride — usually at eye level. The right bag depends on who gets it and what they will carry in it. Here is how we help customers choose.
Totes: the all-purpose giveaway
A tote is the easiest bag to get right. At an event it holds everything else people pick up; afterwards it becomes a grocery or library bag. Cotton totes have a natural, sturdy feel — the Shoulder Tote is made of lightweight 7 oz. natural cotton, according to its supplier.
Non-woven totes are made from a fabric-like material that is light and inexpensive, which makes them a good fit for a big crowd. Good Value calls its Non-Woven Convention Tote a great alternative to a plastic bag. Many suppliers also offer totes made from recycled plastic bottles, often labeled RPET, if sustainability matters to your audience.
Drawstring bags: light, simple and popular
A drawstring bag (sometimes called a sport pack or cinch bag) is worn on the back and closes by pulling the cords. It is a favorite for schools, team sports, races, theme parks and golf events. Good Value calls its Drawstring Backpack its most popular bag, and Garyline says its Sophomore drawstring bag has double drawcord closures that cinch tightly and reinforced corners for durability.
Backpacks: a gift people use every day
A zippered backpack is a bigger gift, best for employees, new hires, students or your best customers. Think about what they will carry: a laptop backpack needs a padded sleeve. The All Day Computer Backpack, for example, has a padded laptop sleeve, side mesh pockets and a zippered bottom compartment for gym shoes, according to its supplier.
Cooler bags: for picnics, lunches and game days
Soft cooler bags keep lunch, drinks or snacks cold and get pulled out every summer. Koozie says its Six-Pack Cooler has durable, watertight construction, and its Cooler Backpack adds extra storage, including a side pocket for a phone. For a grocery-run style, Evans says its RPET Non-Woven Cooler Tote has a zippered top and an outer layer made from recycled water bottles.
Make your logo work on a bag
Bags give you a large, flat imprint area, so a bold, simple logo reads from a distance. Pick a bag color that contrasts with your logo color. Your free e-proof shows exactly how it will look, and nothing is made until you approve it.
Need help choosing?
Tell Dorothy, our product finder, something like “drawstring bags for a youth soccer league” and she will pull matching bags from our catalog. Or call our team at 954-559-7124.
